How much should I charge for a Comfort Colors 1717 shirt?
The right price depends on your actual production cost, shipping, selling platform, discounts, and the profit you want to keep. Here is a practical way to price it without guessing.
Do not price a Comfort Colors 1717 by simply subtracting the blank-shirt cost from your retail price. Selling fees, POD shipping, sale percentage, and possible advertising fees can materially change your real profit.
Enter your marketplace, provider costs, sale percentage, and desired profit into POD Price Tool.
Calculate my priceCurrent Comfort Colors 1717 starting costs
Printify currently lists the Comfort Colors 1717 from $12.65, or from $10.93 with Printify Premium, with shipping starting from $3.99. These are starting figures, not guaranteed costs for every size, color, print provider, or order.
Always replace presets with the actual cost shown in your own fulfillment account when it differs.
Example Etsy prices at different profit targets
The examples below assume a U.S. Etsy seller, one shirt per order, free shipping to the customer, a 20% sale, no Offsite Ads fee, and the current Printify starting costs above.
| Desired profit | Printify Free — suggested list price | Printify Premium — suggested list price |
|---|---|---|
| $5 | $30.99 | $28.99 |
| $10 | $37.99 | $35.99 |
| $15 | $44.99 | $41.99 |
Planning examples only. Your actual costs and fees can differ.
Why a $35 shirt does not mean $20+ profit
A seller can look at a production cost near $12–$13 and a retail price around $35 and assume the difference is profit. It is not. Fulfillment shipping, marketplace fees, discounts, and possible advertising fees can materially reduce what remains.
What if you run a 20%, 25%, or 30% Etsy sale?
If your shop routinely runs discounts, price from what the buyer will actually pay during the sale. POD Price Tool applies the sale before solving for your target profit.
Does Printify Premium change what you should charge?
It can. A lower production cost can either increase your retained profit at the same retail price or let you charge less while holding the same profit target.
What about Printful Growth?
Printful Growth discounts vary by product. POD Price Tool intentionally leaves the production-cost field blank when Growth is selected so you can enter the actual discounted cost shown in your account.
What happens if Etsy Offsite Ads gets the sale?
An order attributed to Etsy Offsite Ads can carry an additional 12% or 15% advertising fee depending on shop revenue. The calculator lets you test both scenarios before choosing your price.
Use your real production cost and choose the profit you want to keep.
Use POD Price ToolFAQ
Is $29.99 too low for a Comfort Colors 1717?
It depends on your production cost, shipping, platform fees, discounts, and target profit. A competitive-looking price can still leave very little margin.
Should I price from my regular Etsy price or my sale price?
If you routinely run sales, price from what the buyer actually pays during the sale.
Should I use the starting Printify cost as my exact cost?
No. Use it as a preset only. Your provider, size, color, print placement, and account plan can change the real cost.
Does customer-paid shipping affect Etsy fees?
Yes. Etsy's transaction fee can apply to shipping charged to the buyer, so customer shipping belongs in the order calculation.
Last reviewed: September 2026. POD Price Tool is independent and is not affiliated with, endorsed by, or sponsored by Etsy, Shopify, Printify, Printful, or Comfort Colors.